Introducing the World's Softest Plush 40cm Brady the Bear! This adorable brown bear is made with the softest plush material, perfect for snuggling up with. Its modern design makes it a great addition to any soft toy collection, and its 40cm size makes it the perfect cuddle buddy. With its branded quality and attention to detail, this bear is sure to become a favourite among children and adults alike. The bear's theme and colour make it a great gift for any bear lover, and its material ensures durability and long-lasting softness. Add this cute and cuddly bear to your collection today!