Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work. Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence. A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.  Each chapter has a framework, links to effective tools to try, and revealing case studies.  Covering the foundations of AI, you''ll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You''ll discover how to increase profits, save time, and improve customer experience, amongst other benefits.  AI is coming – get up to speed.