Popular discourse around British Muslims has often been dominated by a focus on Muslim women and their sartorial choices, particularly the hijab and niqab. This book takes a different angle and focuses on Muslim men, examining how factors like the global war on terror influenced and changed their sartorial choices and use of language. The book denaturalises the ubiquitous and deeply problematic security lens through which knowledge of Muslims has been produced in the past two decades. British Bangladeshi Muslims in the East End offers an alternative reading of these communities and how their political subjectivities emerge. Drawing on historical events, field research and existing academic work, the book aims to address the multiple ways British Bangladeshi Muslim men and women create their relationship with dress and language. This is the first book to empirically examine how dress and language shape the identities of British Bangladeshi Muslims in the East End, using in-depth analysis useful for anyone interested in the study of British Muslims broadly. While the book focuses on a specific Muslim community, the emerging themes demonstrate the interconnectedness of Muslims locally and globally and how they manifest their identities through dress and language. Cover illustration by Waheeda Rahman-Mair: prints available at https://www.waheeda.co.uk/store -- .