''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world''s most revered company? Why do its campaigns - from ''Just do it'' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.''Great story, amazing career, so inspirational . . . I couldn''t put it down'' Chris Evans''The ultimate playbook to unleash creativity in any team'' Jake Humphrey, author of High Performance''An unforgettable account of a man and a business that never had to try to be someone else''s idea of cool - because they had already defined it themselves'' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy''Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'' Nir Eyal, author of Hooked''This book made me smile in my soul'' Mary Portas''Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before'' Jonah Berger, author of Contagious