Why do organisations still struggle to realise meaningful value from data and artificial intelligence, despite decades of technological progress?Despite decades of investment in data platforms, analytics tools and artificial intelligence, many organisations still struggle to turn data into real business impact. Too often, data initiatives become trapped in cycles of pilots, fragmented platforms and growing technical complexity, while the promised value remains just out of reach. This book explores why that happens and what organisations must do differently to unlock the true potential of data and AI. At the centre of the book is the Enabling Data Model, a new mental model for designing organisations where data, analytics and AI can scale. Rather than focusing solely on technology or isolated innovation projects, the model highlights the organisational foundations required for data work to succeed, aligning strategy, governance, technology and people around the shared goal of generating value from data. Accompanied by a Data Manifesto that articulates the first principles of enabling data, the book helps leaders rethink how data initiatives should be structured, governed and sustained in complex organisations. Readers will gain:A clear explanation of why many data and AI initiatives fail to deliver impactA new mental model for aligning data capabilities with business strategy and innovationPractical tools including diagnostic rubrics, data personas, use case templates and the Platform Fit Canvas to translate ideas into actionCombining strategic insight with practical guidance, this book equips senior data leaders, CDOs, product leaders and analysts with the perspectives and tools needed to move beyond experimentation and build the foundations required for data, analytics and AI to generate lasting business value.