THE GRIPPING INSIDE STORY OF THE UNSTOPPABLE RISE OF FORMULA ONE AND THE BUSINESS MODEL THAT DRIVES ITAs one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. This is a sport where money drives everything: the cars; the teams; the individual races. So, just how does the money in Formula One work? With unparalleled insight, expert motor journalists Christian Sylt and Caroline Reid trace the ever-growing coffers of the world's most watched sport. From a niche sport for the super-wealthy to a multI-billion-dollar behemoth, this is how Formula One got rich, and stayed that way.