'This book is genius. It pinpoints all the ways in which our clothes affect us... the hidden meanings, the peer pressure, the sentimentality... and guilt purchases. You will feel better just reading this!' EMMA FORBESRebecca Willis unpicks our love-hate relationship with clothes, explaining why September is the most important month in fashion, what happens when we look in the mirror and why royal wives wear such ridiculously high heels. Clothes matter because over 50% of communication is non-verbal and because humans have an inbuilt need to belong. How we dress becomes so key to our identities that our wardrobes tell our life stories. This fun, frank and fact-filled book explores all the reasons that make us such easy prey for the fashion industry... and how to resist it. It will make you fashion-conscious in a new way and set you free from wardrobe anxiety. You will start to shop with your eyes wide open and make better buys and fewer mistakes.