Founded in 1925, Fendi is a luxury brand rooted in elegance and experimentation.Renowned for its attention to detail, innovative design and signature ''double F'' logo, the family firm has conquered the fashion industry and acquired cult status among celebrities and fashionistas with the iconic Croissant, Peekaboo and Baguette ''It'' bags.Through stunning photographs and expert text, Little Book of Fendi tells the story of one of Italy''s oldest fashion dynasties, from the Fendi sisters, early days of fur and Dolce Vita period, to Karl Lagerfeld, Kim Jones and a global empire that remains as deeply embedded in popular culture as it ever was.