Groundbreaking, people-first strategies for organizational growth, profit, and longevity Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success. This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including: The potential harmony between organizational culture and hard dataThe biggest mistakes that organizations make in pursuing profits at the expense of peoplePractical ways to better serve customers, clients, and employees while still enjoying standout financial success Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.