Arthur is making his way up in brand strategy, working with clients around the World and focused on the partner promotion he thinks is deserved. But thwarted this year, with the slot going to solemn and charmless Marcus, Arthur needs to come up with a plan. His girlfriend Jeanette gives him backbone: setting him a series of Herculean type tasks to build up the strength to eliminate Marcus and clear his path to partner. Cue shameless adventures as Arthur executes this plan, and guarantees his ascension to greatness. But not all goes smoothly as Arthur gets into scrapes in Tokyo, Dubai and Casablanca. Meantime, he meets Maya, a writer, and romance blossoms.