How did ordinary men and women dress in early modern Europe? What fabrics and garments formed the essential elements of fashion for artisans and shopkeepers? Did they rely on affordable alternatives to the silks, jewellery and decorations favoured by the wealthy elite? Or did those with modest means find innovative ways to express their fashion sense?This book provides new perspectives on early modern clothing and fashion history by investigating the consumption and meaning of fashionable clothing and accessories among the popular classes. Through a close examination of the materials, craftsmanship and cultural significance of fashion items owned by and available to a broad group of consumers, it challenges conventional assumptions that the everyday dress of ordinary families was limited to a narrow selection of garments made of coarse textiles, often produced at home and resistant to change.