Has your website traffic seen a dip or flatlined? Do you feel like you’re behind the competition? Do you feel like you don’t understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money? If you answered ‘Yes’ to just one of these questions, this book is for you. The Organic Advantage has been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results for your business. Read this book and follow Martin’s ANCHOR model in order to: • Develop a strategy to grow your website traffic, organically, for long-term success • Understand the issues and what needs doing without being drowned in technical jargon • Identify, brief, and direct the people responsible for implementing your SEO activity • Get your ecommerce business performing to its full potential