Story-driven framework for leaders to rebuild credibility when they fail to deliver on their promises The Radical Promise delivers a story-driven framework for leaders to increase their trust and credibility or rebuild it when their actions don’t match their words. The storyline and concepts are equally applicable to every person, regardless of title or position, who is challenged to keep promises and commitments to make sure that what they "say" (promise) is what they do. ?        Specific leadership challenges that make it difficult to match actions with words ?        Why DWYSYWD (doing what you say you will do) is the foundation of how credibility is established, no matter the specifics of any situation ?        Steps that can be taken to rebuild and polish one's brand, as the characters discover and authors explain The Radical Promise is an entertaining and thought-provoking book for today's leaders, as well as those aspiring to be or become even better leaders, seeking key lessons they can apply to their own organizations and professional lives.