‘Fascinating . . . lively storytelling and cutting-edge science, The Ritual Effect sticks with you''CHARLES DUHIGG''One of my very favourite behavioural scientists'' ANGELA DUCKWORTH''An eye-opening window into why we swear by certain routines - and how we can build more enriching ones'' ADAM GRANTThe ground-breaking and inspiring guide to turning everyday habits into rituals, from renowned Harvard psychologist Professor Michael Norton.Think of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives – and what you’d think if they’d bought the same for an ex. These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.In The Ritual Effect, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”) to reimagine everyday moments, build camaraderie and spark joy.Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it’s time to create yours.