The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand''s influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex''s best-known models, which cemented the brand''s reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading The Watch Book Rolex - Next Generation is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models. Wearing a Rolex not only conveys a sense of luxury, but also brings out the modern adventurer and explorer in each of us.