In this Freak ''how-to'' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life''s secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the world like no-one else. Now you can too.''My gut reaction to this life-changing book is "Where have you been all my life?" You will turn pages with delight'' Jeffery Taylor, Sunday Express''Captivating, intellectually robust, funny, surprising and wise. What else can one ask?'' Daniel Finkelstein, The Times ''Illuminating, good fun, endearing, genial ... I was delighted'' Philip Roscoe, The Times Higher Education''It''s about how to look at the world, and see the ugly truth ... excellent stuff'' William Leith, Spectator''A phenomenon ... their approach has won them a cult following'' Observer