We're confused about AI: what it is, and where it's leading us - whether into a utopia or an apocalypse. Yet these obsessions thwart efforts to make meaningful change in an industry with very real problems. Here, Dr Eleanor Drage, one of the world's leading AI ethicists, unpicks the culture and ideas that drive the AI arms race, from billionaires trying to cheat death to biased police algorithms and state capture by big tech. We need to new language and new ideas to re-determine what AI is for and how we should use it. Only by bringing feminism, reparative justice and climate politics into the debate can we create a better future with machines.