Color Wow Youth Juice Scalp Treatment is an innovative treatment that strengthens and protects your scalp. As collagen production in the scalp decreases with age, hair becomes thinner and weaker. Youth Juice helps preserve and stimulate collagen to create optimal conditions for hair growth. It is enriched with niacinamide, caffeine and antioxidants, which together nourish the scalp, reduce dryness and improve hair strength and elasticity. It is applied directly to the scalp, and should be used daily. It does not weigh down the hair or give a product feel. Youth Juice is suitable for all hair types and color-treated hair. With regular use, Youth Juice helps to: Stimulate collagen production for a healthier scalp. Reduce dryness and irritation. Strengthen hair follicles and promote hair growth. Clinically proven that Youth Juice reduces hair loss by up to 90%* after 28 days. 50ml