Crease resistant. Fade resistant. Waterproof. Introducing Maybelline’s most longwearing eyeshadow yet! Color Tattoo Cream Eyeshadow pots have super saturated payoff for up to 24 hour tattoo intensity. Seamlessly melts onto lids in one easy swipe. Waterproof formula resists fading or creasing for an all day look that you can set and forget.