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American Icon

American Icon

34,07 €

34,07 €

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Tuotteen kuvaus

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Tuotenro

b69f9855-bb1b-5490-aced-2d1c8f68af6a

Ominaisuudet

Kirjoittaja

Bryce G. Hoffman

Sivujen lukumäärä

432 sivua

Kustantaja

Currency

Julkaisupäivä

05/02/2013

Kirjan kansityyppi

Taskukirja

Luokitus

International Standard Book Number (ISBN)

9780307886064

Paino ja mitat

Tuotteen leveys

131,8 mm

Tuotteen korkeus

203,2 mm

Logistiikkatiedot

Minimi tilausmäärä

1 kpl

American Icon

34,07 €

34,07 €

Muutama jäljellä

Ti, 27 loka - to, 29 loka

Kotiinkuljetus


Turvallinen maksaminen

14 päivää avoin osto


Myyjä ja toimittaja