Everything you’ve been told about confidence is wrong. Be UPFRONT rips up the old rulebook and hands you a new one, 24 new rules for building confidence your way. This isn’t about faking, forcing, or waiting until you feel ready. Confidence isn’t a personality trait. It’s not something you’re born with. It’s a muscle you build every day, in small, powerful ways. Lauren Currie OBE is a global authority on leadership and confidence. As founder of the UPFRONT movement, she has helped thousands of women rewrite their confidence story and worked with world-leading organisations, including Nike, the NHS, and WaterAid, to build bold, inclusive cultures of confidence. In this book, she shows you how. Through a powerful mix of storytelling, research, and practical tools you’ll learn why confidence isn’t about fearlessness, why discomfort is your greatest ally, and how to swap the old rules that don’t work for new ones that do. Lauren’s voice is honest, rebellious, and deeply compassionate. Her work has transformed thousands of women’s lives through The Bond, UPFRONT’s flagship program, and now these tools are in your hands. Whether you’re navigating a career shift, leadership challenges, or personal milestones, this book will help you build the confidence to speak up, take up space, and lead with power, on your terms. Be UPFRONT is a radical unlearning of everything we’ve been taught about confidence. It dismantles the shame and fear that keep women quiet and replaces them with bold, unapologetic action. This book is a warm hug and a kick up the ass. It puts a fire in your belly that will never burn out. Unlearn the old rules and Be UPFRONT. Start building confidence that will change everything.