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Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators

102,13 €

102,13 €

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Ma, 26 loka - ke, 28 loka

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14 päivää avoin osto


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Tuotteen kuvaus

The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Tuotenro

7c5af4b9-4295-5fc0-be60-64f15cb67ad3

Kirjan tiedot

Formaatti

Unknown

Kieli

English

Sivumäärä

211

Julkaisupäivä

2014-12-17

Kustantaja

Palgrave Macmillan

Tekijät

E. Culp and E. Culp,

Mitat

141 × 215 × 16 mm

Paino

302 g

ISBN

9781349481880

Alkuperämaa

GB

Business Essentials for Strategic Communicators

102,13 €

102,13 €

Muutama jäljellä

Ma, 26 loka - ke, 28 loka

Kotiinkuljetus


Turvallinen maksaminen

14 päivää avoin osto


Myyjä ja toimittaja