How employers can compete in a challenging labour market by hiring differently, redesigning job quality, and rethinking their government relations strategies. From two leaders in business and workforce development with a proven track record in innovative workforce strategies. Over the past ten years, the U.S. labor market has been buffeted, with demand shifting dramatically. At the same time, demographic trends mean that U.S. labor supply will steadily tighten into the coming decade: Relatively fewer native-born workers are entering the workforce; a greater percentage are choosing not to work; and an aging baby boom generation is exiting the workforce. What s worse, this systemic tightening of the U.S. labor market has been exacerbated by the Trump administration s decision to dramatically constrain immigration, the primary source of recent labor market growth. Welcome to the forever-tight labor market. In Help Wanted, Jerry Rubin and Steven Dawson combine their 80 years of experience in management and workforce development to offer employers an employee-focused competitive strategy. This strategy includes a wide range of practical, well-researched tools and detailed case studies from a breadth of employers that will help readers compete for talent and retain a productive workforce. Since the underlying cause of the tightening labor supply is structural, employers whether for-profit, nonprofit, or governmental must respond in kind. They too must undertake structural changes in finding, hiring, and retaining workers. Now equal in importance to an organization s customer-service strategy, an employee-focused strategy is no longer simply a competitive advantage it is fast becoming a competitive necessity.