The bestselling NAWABS, NUDES, NOODLES now in paperback! 'Without this book, nearly five decades of advertising in India might have been lost to posterity' Outlook Business This is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, ad veteran Ambi Parameswaran examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.