Tucker Max drinks to excess at inappropriate times, disregards social norms, indulges every whim, takes no responsibility for his actions, rebels against any authority, mocks idiots and posers, sleeps with more women than is safe or reasonable and generally just acts like an asshole. I Hope They Serve Beer In Hell contains everything the modern-day bounder that is Tucker Max has written since he started sharing his depraved reality with an audience of millions.