Reaching your goal weight isn’t the finish line—it’s where the real journey begins. New York Times best-selling author Susan Peirce Thompson, brain and cognitive scientist and founder of Bright Line Eating, teaches you the three identity shifts that will finally keep the weight off for good. Conventional weight-loss programs, GLP-1s, gastric bypass, and fad diets aren't the magic bullets everyone hoped for. More often than not, people lose some weight, return to old eating patterns, and then promptly regain what they lost. With 85 percent of people getting off their GLP-1 medications within two years, a more lasting solution is needed. Why is losing weight—and keeping it off—so difficult?Susan Peirce Thompson has the answer: three science-backed identity shifts that will promote lasting change at the deepest level and rewire your relationship with food, dieting, and yourself:1) You are Someone Who Eats This Way. No more bargaining or food chatter. Design your Maintenance plan and embrace it to become devoted. 2) You are Someone Who Doesn't "Use" Food. No more eating your feelings. Explore your emotional triggers and develop life-changing skills to become resourced. 3) You are Someone Who has Moved On. No more tinkering with the last few pounds. Find peace, joy, and fulfillment in your new life and become liberated. It's time to let go of the diet mentality and achieve long-term weight stability and freedom around food. Because maintenance isn't magic—it's a mindset.